Completed a Photography 101 and Intermediate to Photography courses at Aurora University. I have always had a passion for photography and enjoy capturing photos that tell a story while traveling around the world.
Completed a Photography 101 and Intermediate to Photography courses at Aurora University. I have always had a passion for photography and enjoy capturing photos that tell a story while traveling around the world.
ABOUT
During my senior year at Aurora Unviersity, I completed a semester long social media internship at Frank Gironda Salon & Spa. I was able to receive a hands-on experience of what it is like to to a grow a company using social media platforms such as Instagram and Facebook with over 1,800 followers. Some of my responsibilities included collaborating with a team to implement a social media strategy, designing creative content, and organizing photos from stylists that displayed their best work to reach new and existing clients.
SAMPLE STORIES
I designed and published content to the Facebook and Instagram stories that promoted products, services and special promotions on a weekly basis
SAMPLE POSTS
Stylists from all four Frank Gironda locations submitted photos of their best work from recent clients. I posted these photos along with a catchy caption, the stylists Instagram name, location address, and phone number for followers to know where and who to ask for when booking appointments
RESULTS
- Increased the level of engagement of likes and comments on posts by 40%
​
- Gained 200+ new followers to the Frank Gironda Instagram page
​
- Received feedback from stylists and how they gained new clients from social media postings
​
KIND WORDS
Andrea Albor, Salon Manager
Patty's knowledge of social media marketing was a huge success to the company. The salon owners and I were very impressed with Patty's work ethic and significant difference she made with increasing the number of likes, comments, and followers on the company's social media pages